Cindy Crawford Has a Specific Formula for Wellness & It Includes Oxygenetix
Cindy Crawford isn’t just a trailblazing OG when it comes to modeling.
It almost goes without saying that Crawford, 54, can still wipe the floor with any young supermodel of today (and by extension, her daughter Kaia Gerber is experiencing massive success in her own career as a budding super). But Crawford has also managed to successfully cross over into business entrepreneurship—most notably in 2005, when she launched her first and only skincare line, Meaningful Beauty, with her friend and skin specialist Dr. Jean-Louis Sebagh.
In the years since Meaningful Beauty was released, it’s become de rigueur for public figures of all kinds to play their hand at the skin and beauty game. While some have prospered, rarely have their beauty endeavors had the staying power (or the commitment) Crawford’s does. Her belief in the brand doesn’t stop short on the business side of things, either—she’s been using her melon-infused product line consistently for years now. In an interview with W, Crawford spoke about her newest product launch, the Youth Activating Smoothing and Refreshing Eye Serum, a soothing solution that remedies under-eye bags and dark circles brought on by irregular schedules amid the pandemic. She also detailed her own health regimen these days and how it’s taking shape during such an unprecedented time.
You’ve led a remarkably successful and responsible life; you never got caught up in the allure of excess, especially in an industry where there was plenty of it. Have you always been into wellness? Did you develop an appreciation for healthy living as your career progressed or were you like this from an early age?
I was raised in DeKalb, Illinois, and while I didn’t grow up eating a lot of processed food, I wouldn’t exactly say we had a healthy diet—I thought all vegetables should be served with cheese melted on top. When I moved to New York and started living on my own, I realized that in order to fit in the sample sizes, I had to figure out how to take care of myself.
It started with exercise. Even though aerobics were the exercise of choice for most of my friends, I found a trainer in N.Y. named Radu. He taught me how to exercise and feel strong. I think when you are working out that hard, it’s natural to want to carry over that good feeling by eating healthy. I started reading books and sometimes following more “fad” diets, but eventually I figured out what works for me. Besides avoiding “bad” carbs such as white bread etc., I try to be 80 percent good 80 percent of the time. I feel like that’s an achievable balance. Obviously, the way I exercise, and the intensity of my exercise programs has changed over the years based on what is going on in my life. For instance, when my kids were little and I wasn’t getting great sleep, I would give myself a break and have an easier workout. These days, I am including Pilates twice a week along with the treadmill and some strength training. My favorite way to get some exercise is to take a hike with a friend. Good for the body and soul!
What products are you using these days? In terms of coverage, do you have a favorite concealer?
Lately I have been using Oxygenating Foundation by Oxygenetix. I dab it on with my fingers where needed. It doesn’t need to be powdered.
Working from home certainly has reduced my use of makeup, although I still feel better with a touch of concealer, a little blush, and mascara and lip balm. Lately I have been using Oxygenating Foundation by Oxygenetix. I dab it on with my fingers where needed. It doesn’t need to be powdered. I’m also obsessed with Jones Road Miracle Balm in Tawny. I use my fingers to apply to my cheeks and eye lids and lips—talk about one-stop shopping. Then, a quick sweep of Charlotte Tilbury mascara. I don’t know if I will ever choose to wear more makeup again (unless I’m at a shoot)!