Makeup for Men is On The Rise | Oxygenetix Effortless Application for Men

As a man, you no longer need to be in a rock band to sport grunge eyeliner or be dressed to the nines and walk the runway on RuPaul's Drag Race to pull off makeup.

Men have been wearing makeup since the time of ancient Egypt, but it wasn't embraced until fairly recent.

With the rise of social media influencers and makeup gurus like James Charles, more men have started to jump on the beauty bandwagon. And they look damn good too;)

The Facts

More men than ever are investing in skincare and are estimated to spend a whopping $166 Billion by 2022, according to Allied Market Research. Right behind skincare products in popularity is makeup. HuffPost estimates 54% of men use moisturizers and eye creams while 9% wear camouflage foundation.

The age of the selfie era has forced us to take a closer look at our skin which has ushered in the expansion of the skincare industry overall.

We can all identify with the effects long hours and stressful days can have on our skin. Sun damage is also a doozy.

Oxygenetix has just the right tools to add to your skincare arsenal. With a way to conceal unwanted skin conditions such as dark under-eye circles, acne, sun spots, and discolorations, you will look healthier and ready to pose for the cover of GQ magazine.

Oxygenetix for Men

For a lot of men, it's all about discretion. From androgynous bottles to fragrance-free formulas, Oxygenetix Foundations, and Hydro-Matrix are the right fit for any male medicine cabinet.

Oxygenetix formulations are doctor recommended with supercharged skincare benefits that promote healthier skin while providing camouflage.

Dark Circles

We all dread dark circles. Whether we're genetically predisposed to getting dark under-eye circles, or stared too long at the computer screen, dark circles can make us look unrested.

To achieve a sharp and refreshed look, begin with an all-over application of Oxygenetix Hydro-Matrix. Don't be shy, your skin will greatly benefit from the powerful hydration Hydro-Matrix has to offer. 

Follow with your shade of Oxygenating Foundation under your eyes. Start with a small amount, lightly dabbing with your fingertips. Reapply more as needed, remembering to blend.

Discolorations 

If you've spent a lot of time in the sun without SPF protection, chances are your skin has some discoloration.

Oxygenetix products can be applied after your SPF to help camouflage any discoloration you may have.

To create a more even skin tone that looks natural, mix your Hydro-Matrix with your favorite pigment from the Oxygenating Foundation collection. A 50/50 mixture works great, but you can experiment with the amounts until you're satisfied. Using your fingers, apply this tinted moisture where needed.

This combo blends flawlessly on the skin to provide discreet moisturizing coverage.

Acne

Blemishes suck. There's nothing worse than breaking out right before a date or big promotion. 

Avoid popping pimples before they're ready, and conceal them with a little help from Oxygenetix Acne Control Foundation. Acne Control Foundation and Acne Control Hydro-Matrix contain maximum strength 2% Salicylic Acid for serious acne treatment all day. 

This treatment foundation is ready to combat acne-causing bacteria to prevent further breakouts.

To achieve coverage without looking made up, place foundation only on the places you want to be concealed. Put a dot of foundation on each pimple, and lightly dab to blend onto the skin. 

After Shave

Oxygenetix Hydro-Matrix, like all other Oxygenetix products, is made with an aloe vera gel base, making it an ideal aftershave. The aloe vera offers cooling relief without any added alcohol or fragrance which can irritate freshly shaved skin.

Hydro-Matrix is also super hydrating and protects the skin from environmental pollutants.

Oxygenetix scores confidence and a home run for men. Men can now walk out the door with ease and comfort, knowing any unwanted skin concerns are concealed, while achieving a youthful and natural appearance. 

The handsome Logan Henderson for Mood Magazine wore Oxygenetix Oxygenating Foundation mixed with Hydro-Matrix for a clean and lightweight-finish look. 

Mood Magazine; Makeup by Ghaida